Questionnaire on effectiveness of promotion schemes

How advertising works: What do we really know? The report speculated that this happens because consumers suspect that manufacturers do raise prices slightly in conjunction with bonus pack offerings.

This can also help the organization in cost cutting of the company and thus increase the profit margin. People will speak what they feel and feelings are developed from experiences.

20 questionnaire on sales promotion

No Hypothesis Result H2 a Price Off is very effective in inducing visit to store Accepted H2 b Price Off is very effective in inducing purchase of the product Accepted H2 c Price Off is very effective in inducing purchase earlier than planned Accepted H2 d Price Off is very effective in inducing stockpiling Rejected H2 e Price Off is very effective in inducing spending more per visit Rejected H2 f Price Off is very effective in inducing product trial Rejected H2 g Price Off is very effective in inducing brand switching. Particularly, in this research paper, price off has been considered as a separate sales promotion scheme as in branded apparel retail industry, price off offers are used very frequently and intensively. The sample taken was students of post-graduation course living in different parts of Gujarat. Zeithaml, V. In addition to attain high customer satisfaction the company should also focus on chalking out innovative and cost effective plans and schemes then promote it through most efficient medium to be at competitive edge. As per the survey the promotional strategies influence the buying decision of customers to a great extent and thus increasing the market share of the company. Most of the budget should be allocated for promoting through print media followed by customer care service, electronic medium, hoardings, canopy activity, on shop activities. Even BOGO is not found effective in trial because it is mentality of the customers to try apparels with single piece not with three or more.

The second part contained questions to collect the responses on effect sales promotional schemes on behavior like visiting the store, purchasing the product, spending more, earlier than planned, brand switching, trial and buying more quantity. The sample for the study was the students studying in post graduate course in different regions of Gujarat.

effectiveness of sales promotion pdf

The second hypothesis which forms the base of the study says that if a customer is satisfied with the product trial then he will go for further re buy and become brand loyal thus increasing the market share of the company. Every organization operates with a view of making profit and this is achieved by selling their products or services.

This will provide a proper direction to funds flow of company and will also help in monitoring the flow so that company is able to spread the awareness about itself and not much of its resources get exhaust. Ong, B.

Project report on effectiveness of sales promotion

Third, as shown in the results the medium of spreading awareness such as word of mouth, electronic medium, print medium hoardings and on shop activity significantly affect product trial, albeit the determinant power of on shop is the lowest among other awareness spreading tools. It should be spent with utmost precaution. Discount and price off offer are also effective to stimulate purchase acceleration. Conclusions If sale is heart of the business then marketing is brain of business. In The Marketing Book 3rd ed. For this the company has to differentiate its service from others and have to prove that they are better players and will walk upto the expectations of the customers. Many researchers have considered price off offers under various forms of discount rather than treated it as a separate sales promotion scheme.

Most of the budget should be allocated for promoting through print media followed by customer care service, electronic medium, hoardings, canopy activity, on shop activities. Discount and price off offer are also effective to stimulate purchase acceleration.

Analyzing Sales Promotion 2nd Edition ed.

questionnaire on promotional strategies pdf

Introduction: Over the past five yearsthe Indian Apparel Retail Market has grown at a rapid pace. So, Hypothesis H2 aH2 b and H2 c has been accepted.

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Questionnaire For Analyzing Sales Promotion Activities of Big Bazaar