The main text sets out arguments that are expanded with evidence and reasons backed up with facts. Words or phrases are repeated and stretched out to make them stick in the reader's mind. Vocabulary Using emotive vocabulary, adjectives and adverbs e.
Make it logical, consistent, and fact-based. Should people go through psychological testing before being allowed to have children?
Their ethos is what can help your arguments sound persuasive. Writing about something in a consistent manner is one of the best ways to be persuasive on a particular topic.
Figure out what evidence you will include and in what order you will present the evidence. Remember that your evidence must appeal to reason.